Rubi was an exciting creative process for both sides – our team and the owner of a small, home-made juices factory; to make a brand recipe all its own. Rubi was created as an idea dedicated to developing a brand that depicts the traditional way of making juices from freshly picked fruit, according to a recipe that contains only ingredients from nature. Every process in creating these pulpy fruit nectars is the same as a few hundred years ago, making Ruby unique in the market.